FATHER-DAUGHTER TIME

🧠 Overview:

An emotional, story-driven campaign by Maven Creative Company created for our client, SoCal Chevrolet, to spotlight the Silverado LT Trail Boss. Centered on the meaningful moments between a dad and his daughter, the campaign highlights the Silverado’s real-world utility — from a spacious trunk fit for camping gear, to enough energy to power a movie projector, to advanced tech like a trunk camera to ensure their gear stays secure.

🎯 Creative Concept:

The idea was to position the Silverado LT Trail Boss as the ultimate “dad truck”: rugged, reliable, and ready for memories. We developed a 3-part cinematic storytelling series featuring: Packing for Camping, Movie Night, and The Drive from camping to home. Each scene emphasized different functional highlights of the Silverado while delivering an emotional connection between father and daughter.

📈 Results:

• Reinforced the Silverado LT Trail Boss as the go-to vehicle for active, engaged dads

• Created emotional resonance with family-focused audiences

• Positioned SoCal Chevrolet as a lifestyle brand that supports family connection

🧩 Why It Matters:

Father-Daughter Time shows how powerful content can transform product features into emotional storytelling. By weaving together functionality with heartfelt narrative, we helped the Silverado LT Trail Boss stand out not just as a truck — but as a vehicle that supports moments that matter. For SoCal Chevrolet, it wasn’t just about showcasing specs — it was about showcasing stories. At Maven Creative Company, we turn vehicles into characters and moments into movements. Father-Daughter Time is another proof point.