Have You Seen the Equinox? is a witty, reaction-driven video campaign created by Maven Creative Company for our client, SoCal Chevrolet. This three-part ad campaign was designed to build buzz around the 2025 Equinox by capturing authentic, in-the-moment reactions to the car’s standout design and performance. From casting to shooting to post-production, our team handled the full scope of production.
What if the Equinox was so impressive, it stopped people mid-conversation?
That’s the premise we ran with. Each of the three short videos focuses on a real-life moment, a phone call, a neighborhood stroll, and a date at a café where the sleek, functional Equinox makes a surprise appearance and changes the conversation.
In all three stories, the car becomes the main character: a symbol of style, practicality, and presence. The campaign highlights the Equinox’s advanced technology, powerful performance, and spacious design: all in fun, cinematic vignettes meant to entertain and influence.
🧩 Why It Matters:
Have You Seen the Equinox? proves that when it comes to car marketing, clever storytelling can be just as powerful as a spec sheet.
By blending entertainment with strategic product placement, we turned reactions into brand awareness and delivered a campaign that’s as shareable as it is effective.
At Maven Creative Company, we don’t just show off the car, we show how it fits into life.
