Here at Apple Sport

🧠 Overview:

We created a five-part original video series for our client, Apple Sport in Texas. Starring Paola and Alexis, the dynamic duo turned local celebrities. The series brought humor, character, and charm to dealership content. Alexis, the seasoned sales pro, shows Paola, the enthusiastic new hire, the ropes, blending dealership life with a playful dose of Southern flair (including a full boot-cut jeans and cowboy boots transformation).

🎯 Creative Concept:

We set out to go beyond car trends to create something original: a dealership mini-series with recurring characters, running jokes, and local flavor. Instead of treating Apple Sport as just a place to buy cars, we turned it into a personality-filled stage for storytelling. The result? A binge-worthy, relatable series that had customers tuning in, not just for the cars.

📈 Results:

• 5-part series with strong viewership: 13K–22K views per video

• Over 100+ likes per video organically

• Increased local following and brand affinity

• Fans started referring to Paola and Alexis as “local celebrities”

🧩 Why It Matters:

The Apple Sport series proves that personality wins. By building a creative concept rooted in character, not just product, we humanized the dealership experience and gave customers a reason to engage. When the audience isn’t just being sold a car, they’re being entertained and that’s when real brand loyalty begins.