SoCal Chevy Takes the Beach

🧠 Overview:

We designed this campaign to connect emotionally while delivering value. Our goal was to show how versatile and feature-rich the Chevy lineup is, whether you’re packing for a day at the beach or towing your next big adventure. Each vehicle represented a different kind of driver and lifestyle: from everyday family outings to heavy-duty hauling.

🎯 Creative Concept:

We wanted viewers to feel the connection between SoCal living and Chevrolet’s versatile vehicles. By capturing scenes at the beach and integrating real feature breakdowns, this series emphasized both lifestyle and functionality. Our recurring on-camera talent, Craig and Sherline, guided viewers through each vehicle—highlighting key features of the Equinox, Suburban, and Tahoe with authentic enthusiasm.

📈 Results:

• Several videos surpassed 10,000+ views across platforms
• High engagement from the Chevy and SoCal car community
• Content demonstrated the versatility of each vehicle for the SoCal lifestyle, from beach days to towing adventures

🧩 Why It Matters:

This series was rooted in the belief that even car content can feel personal, aspirational, and fun. By pairing SoCal scenery with real, relatable product walk-throughs, we didn’t just show the vehicles; we showed a lifestyle. These videos helped SoCal Chevy feel more connected to their audience, tapping into community pride, curiosity, and everyday adventure. When storytelling meets strategy, even a product video becomes a moment of brand-building.