Brand Design & Product Photography

🧠 Overview:

Maven Creative Company took on the project of enhancing brand development and producing product photography for femSense.
femSense is a European femtech company that reached out to Maven for their U.S. expansion launch.
With this new launch, we wanted to develop a fresh brand design — including new product photography and cohesive brand assets that would inform their website, social media, and email communications moving forward.

🎯 Creative Concept:

Our approach focused on building trust, clarity, and confidence for femSense’s U.S. audience.
We leaned into key product value points — including 99.73% ovulation accuracy, 24/7 temperature tracking, and a hormone-free, natural method — to shape a look and language that felt both medically credible and emotionally empowering.
For the product photography, we focused on lifestyle-driven imagery: close-ups of the app interface, detailed shots of the sensor patch, and moments of real women applying the product.
The visual and verbal identity we crafted emphasized ease of use, success stories from 23,000+ women, and femSense’s role as a trusted companion on the fertility journey.
Every asset was designed with intention — to help femSense stand out in a crowded market and connect with U.S. women looking for a smarter, science-backed fertility solution.

📈 Results:

• Delivered full brand asset suite for web, social, and email
• Created custom product photography for launch and retail packaging
• Established a strong brand foundation for femSense’s U.S. rollout

🧩 Why It Matters:

A successful product launch starts with a clear, credible identity. For femSense, that meant building trust in a new market with thoughtful creative — not just sleek visuals, but strategy that scaled.
At Maven Creative Company, we believe design should do more than look good. It should tell a story, build connection, and open doors.

femSense’s US Launch did exactly that.