Equinox Mom is a heartfelt editorial campaign by Maven Creative Company, spotlighting the 2025 Equinox ACTIV and starring Yolanda Perez as our quintessential on-the-go mom. Produced for our client, SoCal Chevrolet, this campaign was crafted during the re-design rollout of the Equinox, aiming to resonate with a key audience: busy, modern moms juggling it all. Through cinematic visuals and authentic storytelling, the series captures everyday moments — from grocery runs to pilates classes to well-earned date nights — all made easier with the spacious, safe, and tech-forward Equinox ACTIV.
The concept was both relatable and aspirational: What if we captured the life of a real mom who does it all – with the 2025 Equinox ACTIV as her co-pilot?
We focused on three distinct vignettes: Pilates, Date Night, and Grocery Run, that highlighted the car’s spacious interior, advanced safety features, and seamless tech integration, all through the lens of Yolanda’s busy-yet-beautiful lifestyle. It was more than a car commercial. It was a cinematic love letter to the modern mom.
1,000+ organic impressions
Positive brand sentiment and engagement
Strengthened SoCal Chevrolet’s connection with its target audience of modern moms
🧩 Why It Matters:
“Equinox Mom” reflects how strategic storytelling and thoughtful casting can elevate automotive marketing. By showcasing the real-life utility and emotional value of the vehicle, we built an authentic narrative that connected with moms across Southern California. This campaign strengthened SoCal Chevrolet’s relevance in a competitive market while introducing the redesigned Equinox to a fresh, loyal audience. At Maven Creative Company, we believe every brand moment is an opportunity to tell a powerful story. “Equinox Mom” delivered just that.
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