hELLO, SPRING!

🧠 Overview:

Hello, Spring! was a seasonal campaign developed by Maven Creative Company for the SoCal Cadillac Instagram page.

With a fresh slate of vehicles to highlight — the all-electric Lyriq, Optiq, and Escalade IQ — we set out to reintroduce the Cadillac brand with a tone that felt as breezy and elevated as the season itself.

This campaign didn’t just showcase Cadillac’s newest core models — it revitalized a dormant account with a renewed creative identity, anchoring the brand in lifestyle moments that radiate elegance, energy, and ease.

🎯 Creative Concept:

The idea was to celebrate Cadillac in everyday springtime settings — but make it luxury.

Whether it was a friendly game of pickleball, a stylish ladies brunch, or a chic grocery run, we framed the Lyriq, Optiq, and Escalade IQ as not just vehicles — but vibrant characters in the lifestyle of a modern driver.

Cadillac doesn’t just get you there. It makes the journey feel like a season of new possibilities.

📈 Results:

• Re-established a previously inactive social presence

• Consistent visual aesthetic that elevated brand perception

• Above-average reach and engagement across campaign content

• Strengthened association between Cadillac and aspirational lifestyle moments

🧩 Why It Matters:

Hello, Spring! is proof that luxury doesn’t have to feel out of reach — it can feel refreshingly everyday.

By grounding Cadillac’s bold innovation in real-life moments with a seasonal twist, this campaign helped reconnect the brand with its Southern California audience through beauty, relevance, and storytelling.

At Maven Creative Company, we believe every post is an invitation — to a lifestyle, a feeling, a story.

With Hello, Spring!, Cadillac extended the perfect one.