Know your time-UGC Campaign

🧠 Overview:

For femSense’s U.S. market debut, Maven Creative Company crafted a user-generated content (UGC) strategy to maximize impact on a lean budget. Recognizing the importance of trust and relatability in femtech, we developed a creator partnership program that brought femSense’s voice to life through authentic, creator-driven storytelling.

🎯 Creative Concept:

Our approach centered around authenticity without sacrificing brand consistency.
We recruited, negotiated, and briefed a carefully selected group of UGC creators — all aligned with femSense’s mission of hormone-free, natural fertility tracking. Each video included the creator’s flare to to feel personal and honest while still reinforcing the key product messaging. The result? A library of native, on-brand videos that reflected real user experiences, without diluting the influencer’s voice.

📈 Results:

• Built early trust and awareness for femSense in the U.S. femtech market
• Gathered over 300 pieces of video and photographic content from almost 50 content creators in the span of one year
• Increased ad conversion rate by nearly 80% over the previous year.

🧩 Why It Matters:

In launching a sensitive health product in a new market, relatability and trust were non-negotiable. By investing in real women telling real stories, we helped femSense cut through the noise — building awareness and credibility without breaking the bank.
At Maven Creative Company, we believe that smart strategy beats big budgets.
This UGC launch is proof.