Maven Creative Company brought SoCal Chevy’s on-air talent, Craig and Sherline, to the 2024 LA Auto Show to deliver exclusive, on-the-ground coverage of the brand’s current and up and coming vehicles coming the following year.
With the LA Auto Show spanning over 1,000,000 square feet and known as one of the most influential auto shows in the world, this event was a prime opportunity to showcase Chevrolet’s innovation, style, and power to a massive in-person and online audience.
We kept things dynamic and digestible, filming multiple short-form videos featuring Craig and Sherline walking through highlight features of various Chevy models. Each clip offered:
Close-up visuals of the cars
Engaging, on-camera walkarounds
Key talking points designed to resonate with real car shoppers
Our goal was to create content that felt informative, energetic, and easy to share, making SoCal Chevy feel accessible and connected to the pulse of the automotive world.
🧩 Why It Matters:
Big events like the LA Auto Show bring car enthusiasts together, but not everyone can attend in person. Our coverage gave SoCal Chevy a real presence at one of the industry’s most iconic gatherings while also bringing the experience to online audiences across Southern California and beyond. We made sure their voice and their vehicles stood out.
When Maven Creative Company shows up at events, we don’t just capture the moment, we turn it into a brand-building opportunity.
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