Every car on the lot has a spec sheet. Every person who drives one home has a story. This series is built on the second one.
Maven Creative Company produces this ongoing social series for SoCal Chevrolet, the association of Chevy dealers across Southern California. In each episode, hosts Craig and Sherline meet a shopper on the lot with a short list of must-haves, and help them find the Chevy that actually fits their life.
Take the Equinox episode above. Our shopper loved the Equinox EV, but there’s a catch: he lives in an apartment with no outlets in the garage. It’s just him and his dog, and he has one non-negotiable. He needs to be able to sleep in the back on his spontaneous road trips. Hotel rooms? Overrated. Within 80 seconds, the gas-powered Equinox has answered a real buyer question (EV or gas?), shown off its fold-flat cargo space, and found its newest owner, and the audience has laughed along the whole way.
That’s the formula. Instead of reading features off a window sticker, the series attaches every feature to a person viewers recognize: the dog owner, the road-tripper, the apartment renter. The product information lands because it comes wrapped in a story, and SoCal Chevy shows up as the dealer that listens before it sells.
The series runs on YouTube, Instagram, and TikTok, and it has amassed more than 3 million views in 2026 alone. Every episode gives SoCal Chevy a fresh, model-specific story to share across its channels, and gives shoppers a reason to subscribe and meet the next new owner.
At Maven Creative Company, we build series like this to do two jobs at once: entertain the audience and move the inventory.
Director and Writer: Derek Pike
Cinematographer and Editor: Candelario Torres
Producer: Mia Lepe
Starring:
