NW CHEVY Social launch

🧠 Overview:

NW Chevrolet is a new account that partnered with Maven Creative Company to launch its social presence with a clear mission: build regional brand recognition rooted in the spirit of the Pacific Northwest.

From day one, our goal was to create a sense of place — something that felt unmistakably local, instantly familiar, and visually compelling.

We focused on crafting a digital identity that would feel right at home in the PNW — scenic and authentic.

🎯 Creative Concept:

Our strategy: Put the car in context.

We leaned into what makes the Pacific Northwest iconic — winding coastal highways, misty forest drives, and landmarks only locals would know — to create a library of cinematic driving shots.

But it wasn’t just about the visuals. We actively engaged with regional venues and local accounts to ground the brand in the community and start conversations where they mattered most.

The creative takeaway? Content that didn’t just look Northwest — it felt Northwest.

📈 Results:

• +500 organic followers in the first 30 days
• Consistent content engagement from local audiences and influencers
• Early traction building toward long-term compounding growth (projected months 3–4)
•  Brand positioned as both new and locally rooted 

🧩 Why It Matters:

Establishing a brand isn’t just about showing up — it’s about showing up with intention.

By leaning into regional storytelling and strategic social engagement, we gave NW Chevrolet more than just a digital launch — we gave them a brand identity that’s designed to grow with the community.

This project shows what can happen when creative direction aligns with cultural context — and why Maven’s hyperlocal, story-driven approach works.