Spring Fever

🧠 Overview:

As spring approached, Maven Creative Company launched a short and thoughtful campaign for our client femSense, a European femtech brand expanding into the U.S. market. The campaign was designed to align with the seasonal mindset shift of planning ahead — especially for women hoping to conceive during summer.

🎯 Creative Concept:

We posed the question:
“Are you planning ahead for a summer pregnancy?”
From that insight, we built a light, calming campaign centered on preparation, peace of mind, and the natural beauty of spring.
Our messaging reminded audiences that with femSense patches on hand, they could confidently take the first step in their fertility journey — pairing hormone-free, 24/7 ovulation tracking with app-connected ease.

We paired our copy with a custom product photoshoot featuring:

• femSense patches and packaging

• A vibrant floral backdrop to visually cue spring and fertility

• Clean, bright composition to emphasize calm, confidence, and clarity

All photography and copy were produced in-house by the Maven team.

📈 Results:

• Increased Spring 2024 META click through rates by 13%
• Email campaigns featuring the fresh seasonal creative increased our abandoned cart saves by almost 20% for April and May 2024
• Reinforced femSense’s positioning as a trustworthy fertility brand
• Seasonal spike in Instagram engagement with product-focused storytelling

🧩 Why It Matters:

Moments like spring — filled with new beginnings — are key emotional touchpoints in a consumer’s life.
By leaning into that seasonal mindset, we were able to create an emotionally relevant, visually fresh campaign that elevated femSense’s product benefits and brand tone.
At Maven Creative Company, we don’t just sell products — we tell timely stories.
This spring campaign did exactly that.