The Colorado enthusiast

🧠 Overview:

The Colorado Enthusiast is an addition to our Real Chevy Owner series by Maven Creative Company for our client SoCal Chevrolet. It features real Chevy owner, Osmar Trujillo and his 2023 Colorado Z71. This campaign centered on Osmar’s authentic relationship with his vehicle — highlighting the Colorado as not just an everyday truck, but a customizable and adventure-ready companion.

🎯 Creative Concept:

We wanted to focus on what it means to truly own and personalize a Chevy. Osmar walked us through a 3-part series that celebrated the truck’s capability and customizability:

• Osmar’s Intro: A mountaintop monologue establishing his love for his Z71

• Modifications: Featuring custom tires, a rack attachment, and lighting upgrades

• Adventure: Taking the Colorado out for a real-world off-road journey. The goal was to align with Chevy’s branding for the Colorado: Rugged and ready for American adventure.

📈 Results:

•  Over 62,000 total views across Instagram and TikTok, showcasing strong cross-platform reach for the Colorado Z71 series
• 175+ total comments, sparking meaningful conversations around customization, performance, and Chevy pride.
• 2,100+ combined likes, with content that resonated through real-owner storytelling and off-road visuals.

🧩 Why It Matters:

The Colorado Enthusiast proves that sometimes the most powerful stories come from real people. By showcasing a genuine owner experience, we brought depth, credibility, and relatability to the Colorado Z71’s marketing. This campaign helped solidify SoCal Chevrolet’s position not just as car dealers, but as a storyteller of lived experiences. At Maven Creative Company, we don’t just create content — we bring brand personalities to life. The Colorado Enthusiast is a clear example of that mission in action.