THE SHOWROOM

🧠 Overview:

The Showroom is Maven Creative Company’s first original scripted content series, launched in 2023 in collaboration with Camino Real Chevrolet.
Inspired by the charm of mockumentary storytelling in the spirit of The Office, The Showroom offers a behind-the-scenes look at the day-to-day hilarity, hustle, and humanity of a real-world car dealership.

What started as a playful idea quickly turned into a cultural moment — amassing over 16 million views across Instagram and TikTok, and transforming Camino Real Chevrolet’s brand presence online.

🎯 Creative Concept:

The idea was simple but powerful:
What if we wrote a one-minute sitcom about the dealership?

We leaned into natural team dynamics, inside jokes, and real dealership moments — scripting scenes that celebrated the staff’s personalities while highlighting the unique culture Camino Real Chevrolet is known for.

The result?
A series that made audiences laugh, connect, and see the dealership as more than just a place to buy a car — but a community.

📈 Results:

• 16+ million views across Instagram and TikTok

• Organic audience growth and engagement

• Strengthened employee pride and dealership brand loyalty

• New sales leads directly attributed to viral visibility

• 🧩 Why It Matters:

The Showroom demonstrates the power of original brand storytelling — how creative, human-centered content can not only drive views but also deepen brand connection and loyalty.

The success of the series didn’t just create waves for Camino Real Chevrolet — it set a new standard for dealership content.
Since its launch, multiple dealerships and creators have attempted to replicate the concept, further proving the cultural impact and originality of the series.

At Maven Creative Company, we believe the brands that tell great stories win.
The Showroom is proof.