Not Your Average Dealership Content: Apple Sport’s Best-Performing Videos
🧠 Overview:
Apple Sport is a multi-store dealership group in Texas that includes Apple Sport Chevy, Apple Sport Imports, and Apple Sport Ford. Maven Creative Company manages the social media presence for all three dealerships. With a focus on personality-driven content, trend-savvy creative, and cross-platform performance, we’ve consistently developed viral videos that reach well beyond standard dealership audiences.
🎯 Creative Concept:
What works? Authenticity, humor, and smart editing. We leaned into trending formats like transitions, while incorporating dealership personality and storytelling that felt uniquely Apple Sport.
📈 Results:
Our top 5 performing videos across Instagram, TikTok, and YouTube Shorts have accumulated over 10 million views combined. From playful transitions to educational content, each piece was crafted to bring energy, humor, and authenticity to the Apple Sport brand voice.
Apple Sport Ford — Explaining FWD, RWD & AWD (3.2M views)
Apple Sport Imports — Race Over for Deals (2.2M views)
Apple Sport Collab — “We Don’t Mess Around” TikTok (2M views)
Apple Sport Collab — “We’ll Knock You Out” Instagram (1.6M views)
Apple Sport Imports — Parking Lot Dance Battle (935k views)
🧩 Why It Matters:
In an oversaturated market, these videos helped Apple Sport break through the noise. By embracing entertainment-first content and tailoring it to each platform, we not only grew their following but solidified their voice in a space where most dealerships are still playing catch-up. Our creative strategy proved that local brands can earn global attention with the right mix of trend fluency and brand personality.